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Privacy Policy

Last Updated: July 5, 2025

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Welcome to Tru North Fitness! Your privacy matters to us. This Privacy Policy explains how Tru North, Inc. (doing business as Tru North Fitness) collects, uses, and protects your personal information.

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By visiting our website, signing up for services, or interacting with us, you agree to the terms of this policy.

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1. Who We Are

This Privacy Policy applies to Tru North, Inc., an Oregon corporation doing business as Tru North Fitness (“Tru North Fitness,” “we,” “our,” or “us”). We operate fitness and wellness services both in person and online.

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2. Scope of This Policy

This policy covers personal information we collect through:

Third-party websites linked on our pages have their own privacy policies, which we do not control.

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3. Children’s Privacy

Our services and website are not directed to children under 13. We do not knowingly collect personal data from children under 13. If we discover we’ve collected data from a child under 13, we’ll delete it promptly. If you’re under 18, please only use our services with parental permission.

Contact: support@trunorthfit.com

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4. Information We Collect

We may collect the following categories of information:

  • Personal Information: Name, email, phone number, address, date of birth

  • Account Information: Login details, membership information

  • Payment Information: Payment methods (e.g. credit cards), but note that we do not store full card numbers — these are handled by secure payment processors

  • Health and Fitness Information: Information you choose to share about your fitness goals, preferences, or health conditions

  • Device & Usage Data: IP address, browser type, device info, pages visited, referring URLs, interaction with our website or app

  • Location Information: Approximate location data via IP address or, if permitted, mobile GPS

  • Communication Data: Emails, messages, feedback, or survey responses

  • Aggregated or De-Identified Data: Analytics, usage trends, heatmaps

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5. How We Collect Information

We collect information in several ways:

  • Directly from you — e.g. when you sign up, fill out forms, book services, or communicate with us.

  • Automatically — via cookies, pixels, or similar technologies.

  • From third-party partners — e.g. payment processors, analytics providers, or social media platforms.

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6. How We Use Your Information

We may use your information to:

  • Provide, manage, and improve our services

  • Process transactions and manage memberships

  • Communicate with you about your bookings, memberships, or account

  • Send promotional or informational messages (you can opt out anytime)

  • Analyze website and service usage for improvements

  • Detect fraud, enforce policies, and ensure safety

  • Comply with legal obligations under Oregon or federal law

  • Tru North Fitness is not a medical provider; we do not create HIPAA‑covered records.

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7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Maintain your login sessions

  • Remember your preferences

  • Analyze how you interact with our website

  • Support advertising and retargeting efforts

You can disable cookies in your browser settings, but some website features may not function properly. We currently do not respond to Do-Not-Track signals.

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8. Sharing Your Information

We do not sell your personal information. We may share information with:

  • Service providers who help us operate our business, such as payment processors, web hosting, email services, and analytics platforms.

  • Legal authorities or government agencies if required by law.

  • Business partners in the event of a merger, acquisition, or transfer of assets.

  • Others with your explicit consent.

All partners who process personal data on our behalf are required to keep it confidential and secure.

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9. Oregon Residents – Your Privacy Rights

Under Oregon law (including the new Oregon Consumer Privacy Act effective July 2025), Oregon residents have rights to:

  • Know what personal information we collect and how it’s used

  • Request access to your personal information

  • Request corrections to your personal information

  • Request deletion of your personal information (subject to legal exceptions)

  • Opt out of targeted advertising or certain disclosures of personal information

To exercise any of these rights, please contact us at support@trunorthfit.com. We may need to verify your identity before fulfilling your request.

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10. Data Security & Retention

We use industry-standard security measures, including encryption and secure servers, to protect your information. However, no method of data transmission over the internet is 100% secure.

We retain your data only as long as necessary for our business purposes, legal obligations, or to resolve disputes.

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11. International Users

If you access our website or services from outside the United States, you consent to the transfer of your personal information to the U.S., where privacy laws may differ from those in your country.​

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12. Changes to This Policy

We may update this Privacy Policy occasionally. Changes will be posted on our website with a new “Last Updated” date. Significant changes may also be communicated by email or other appropriate methods.

Your continued use of our services after changes indicates your acceptance of the revised policy.

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13. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

 

Tru North, Inc. (dba Tru North Fitness)
1441 SW Chandler Ave Unit 105,

Bend, OR 97702
support@trunorthfit.com

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